Design and Credibility: Symbiosis

I believe that consistency in design and information structure is very important for corporate blogs to maintain. When putting together a corporate portfolio, whether it is online or hard copy, it is necessary to keep the same design.

Credibility online has been questioned in the recent future. One way that people get into trouble with credibility is with design. Take for example, if Google’s blog was black and gloomy with dark colors, and dark links and images, it would give off a completely different persona. Even if the content of the blog postings were exactly the same, it would lack credibility.

One think to think about when creating a corporate blog for the first time is what type of graphics, logos, or themes do you currently have? If your website is laid out a certain way, try to mimic that type of layout on your blog.