Voice Matters

One of the categories that I would like to have in my analysis is "voice." Voice matters - a lot. It may sound cheesy, but it is important to "emotionally attach" your readers to assure that they read on. The voice that the blog is written in is very important in terms of how it comes off to the reader. "Does it feel like I'm reading an advertisement?" "Is it talking down to me?" "Do I feel as if I know the writer?" This will lead into the readers' impression of the company after reading the blog and whether or not they feel any sort of connection to the company, or if they feel as though they want to distance themselves (or feel as though they are being distanced by them).
One of the blogs that I am analyzing is "The Communications Insider" by Sprint. This blog is written by David Spark and is very "human." I feel as though I am listening to him talk to me, not reading something he wrote. Although some of it does sound like a sales pitch, he also has topics such as "cell phone etiquette" that make a bit of a difference.