Advertising in Blogs

One category I would like to analyze in corporate blogging is advertising. Some blogs like google's discuss new additions and features to the comapny that customers might be interested in. This is a highly effective form of advertising because blogging is extremly cheap and makes the customer feel as if they are on the "inside". Instead of hearing about new company features from TV, radio or magazines that are full of gimmicks the customer can learn about them from the source in a straight forward manner. Although the blog can be acessed by anyone I think it gives the customer a sense that they are reading exclusive information not available to the general public because information in a blog isn't just thrown at us like advertisments in other media are. The customer has to make the first move to look up the company website and the blog so the comapny knows any information contained in the blog is probably going to be read by an audience that has some interest in the company already.