Google Blog: An Analysis

The Official Google Blog is a corporate weblog with a variety of different posters. The posters, or bloggers range from the founder Sergey Brin all the way to founders of companies that Google has acquired over its reign of the internet.

Google Blog is not hosted on its own site with a url such as: blog.google.com. However it is hosted at the blogging service that they acquired, Blogspot. Not only is this an advertisement for their own service, it seems to almost lead other corporate blogs into the Blogspot blogoshpere saying, “It’s OK to have an OFFICIAL blog hosted on Blogspot.”

Google’s simplistic and minimalist theme and style has been carried through to the Official Google Blog. The design is pleasing on the eye with a white background, standard black text and royal blue links. The content is arranged in a familiar way with a search bar for ease of use, recent posts and links to other blogs.

Google will always be blazing a path in the internet industry. Every internet trend, starts and ends with Google.